Keep ad budgets on track across every channel.
Reduce spend drift. We build custom budgeting systems that enforce clear guardrails, approval workflows, and clear accountability across all channels.
Coverage
Major ad platforms (based on availability)
Designed for
Finance + marketing
Delivery
6-10 week build
Budget Command
SampleOn pace to finish 2.1% under budget.
$52.4K
Stable
$38.2K
Stable
$25.8K
Guardrail
Problem
Ad spend drifts without current controls
Most teams rely on spreadsheets and platform reports that arrive too late.
When marketing, finance, and leadership view different numbers, budgets drift. Overspend happens, and approvals get harder to trace. MRCARE builds a centralized budgeting system that keeps every team aligned with live data and approvals.
Fragmented reporting
Each platform speaks a different language. Teams reconcile by hand.
Budget pace changes
Budgets can spend too quickly or fall behind without clear limits.
Approval gaps
No clear audit trail for reallocations or emergency changes.
Delayed visibility
By the time you detect issues, the month is already lost.
System
One place to manage ad budgets, approvals, and reporting
We map your budget rules, approvals, and reporting into a single interface.
This is not a SaaS dashboard. It is a custom system that connects your ad, CRM, and accounting tools, enforces guardrails, and outputs reporting that leadership trusts.
Dashboard
Sample modules your team can use daily
Examples of the working views we can build around your process.
Pacing Console
See budget velocity by channel, week, and campaign in one view.
Approval Queue
Track reallocations, sign-offs, and accountability in real time.
Alerting Engine
AI-assisted pacing alerts detect unusual spend patterns before they become overruns.
Workflow
From tool connections to daily operations
A focused build cycle for the people who manage spend every day.
Connect sources
Connect ad platforms, CRM, and accounting tools so budget data updates in one place.
Model budgets
Define pacing rules, approval logic, and budget structures.
Launch views
Build dashboards, alerts, and role-based access layers.
Iterate weekly
Refine limits and reporting based on live usage.
Use Cases
Built for teams accountable for ad spend
Different industries, same demand for control.
Nonprofit fundraising
Guardrails for donor-funded campaigns with board-level reporting and full approval trails.
Scope varies by channel count and approval complexity
E-commerce growth
Scale spend while seeing return on ad spend clearly, keeping monthly pacing controls, and staying aligned with finance.
Scope varies by platform count and reporting needs
Teams managing multiple brands, locations, or programs
Separate budgets by brand or region with consolidated roll-up reporting for leadership.
Scope varies by brand count and integration requirements
Engagement
Scoped in phases, priced per step
Start with a focused build that delivers a working system. Expand from there only when you are ready.
Phase 1 — Build
Start hereCustom budgeting system built to your workflows. Delivered in 6-10 weeks as a fully working product your team can operate from day one.
- Discovery and requirements mapping
- Data connections across platforms
- Budget model and guardrails
- Role-based dashboards
- Training and documentation
Scoped and priced after discovery. Contact us to get started.
Phase 2 — Evolve
Optional next stepMonthly additions—new channels, tuned alerts, additional dashboards. Starts only after Phase 1 is live and your team is using it.
- Monthly feature additions
- New channel integrations
- Pacing and alert tuning
- Performance optimization
- Priority support
Scoped per month based on active needs.
Take control of ad spend with a system designed to hold up under scrutiny.
We build budgeting systems that finance teams can trust and marketing teams can use every day.
Security and data
We sign NDAs, respect your data boundaries, and can deploy in your cloud.
Audit trails and approvals stay attached to every budget change.